The News

JacksonBuilt Custom Homes Receives Three PRISM Awards for Craftsmanship, Marketing

November 11, 2018
jacksonbuilt custom homes, custom builder, charleston, prism, home builders association, marketing

The JacksonBuilt Team left to right: Allison Casper, Director of Design; Richard Jackson, Owner; Kimberly Jackson, Marketing & Business Development; and Eleanor Taylor, Production Coordinator

We were so honored to receive three PRISM Awards from the Charleston Home Builders Association at its awards ceremony on Nov. 2. We took home awards in the categories of Magazine Ad, Product Brochure and Best Single-Family Home.

Originated in 1988, the PRISM Awards recognize excellence in the marketing and promotion of new homes and in various segments of the housing industry, including the outstanding work of custom builders, remodelers, contractors, and home sales representatives.

For our award-winning magazine ad, we worked with Charleston-based Obviouslee Marketing to create a new ad series featuring our clients enjoying their home. The ads were designed to showcase the quality of our work while infusing personality and storytelling.

In the category of product brochure, we were honored for creating a new way to present our house plans. Local artist Dale Watson created renderings in a welcoming illustration rather than a computer-generated house plan. Each drawing was accompanied by a narrative about each plan and the thought behind the design.

The third PRISM Award was for the best Single-Family Home in the $2.5 million to $2,999,000 range. The winning Daniel Island house spans more than 4,000 square feet and has a vaulted kitchen with cement tile wall, vent hood with white oak accent, unique millwork, and fully integrated Thermador refrigerator and freezer. The home has an eye-catching black and white mosaic tile wall in the powder room with floating white oak vanity and wall-mount faucet. The vaulted rear porch has an outdoor fireplace, cable railing and views of the Wando River. Additional features include custom aluminum interior handrails and a vaulted hallway on second floor as well as a ground-level outdoor living area with pool.